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About LivCorp Inc.
How a Loved One’s Pain Led to delivra™:
A Groundbreaking Scientific Breakthrough in Pain Management
Dr. Joseph Gabriele is an Assistant Professor (PT) at MacMaster University working with proteins that helped diagnose Parkinson’s patients when his wife learned she had a cyst in her cheek. During surgery to remove the cyst, her surgeon discovered a large tumor and removed it, only for it to later return – twice. Three surgeries later and after suffering a severed trigeminal nerve during the third surgery, Dr. Gabriele’s wife was in tremendous amounts of pain. With his wife unable to even get out of bed, Dr. Gabriele took over household duties and cared for their two daughters on top of conducting his research at MacMaster. They lost friends, hobbies, and their freedom. Their lives soon became little more than attempts at managing her pain.
After many unsuccessful rounds of a host of different medications, and countless side effects as a result – including but not limited to rash, hypertension, and gastrointestinal problems – Dr. Gabriele took matters into his own hands. A doctor friend had reached out; he’d been experimenting with creams that could be applied to the affected area to deliver an active ingredient, instead of using an oral medication. With a Ph.D. in Molecular Pharmacology, Dr. Gabriele saw the potential, and took it upon himself to further this research in the hope of finding relief for his wife.
After almost two years of painstaking research and dedication, he hit upon the right process and formula for the delivra™ transdermal delivery system. He now had a platform to bring a broad range of active ingredients into the body without the need for pills. Dr. Gabriele called his delivery system delivra™ – a non-invasive, safe, easy, natural, painless cream base – and it was a revolutionary scientific discovery in the field of transdermal delivery.
Then one night, he had an epiphany. Where do drugs come from? Many come from nature, usually plants and sometimes animals. So he tracked back and isolated molecules that already existed in nature; molecules that block certain pain pathways or deliver other beneficial effects. He searched and eventually found companies in Europe that extracted and supplied such ingredients. He used those, combined them with his delivery system, and began clinical trials, which were very successful. This was the genesis of the company’s flagship natural Pain Relief cream.
And from that base, Dr. Gabriele continued his tireless work, finding new formulations and ingredients to treat a range of common ailments – and the LivRelief™ family of transdermal creams was born! Dr. Gabriele’s delivra™, the passion that created it, and the passion to help others are what drives the company to this day.